More than just a logo, a typeface, or an image, a brand is a powerful reputational asset. Organizations have brands, and so do people. (YOU have a brand, whether or not you are being intentional about building it.) In this webinar, we’ll delve into the essence of “you,” exploring the confluence of your values, talents, aspirations, and actions. You’ll learn how to discover and articulate your unique value proposition as a leader and capture it in a personal brand statement.
By the end of this webinar, you will be able to:
- Leaders/Influencers and their brands
- Your brand versus your reputation
- Building your brand from the inside out
- Aligning values and behaviors
- Crafting a personal brand statement
Join us for this empowering webinar and take the first step toward building a personal brand that authentically reflects who you are and what you stand for as a leader. You’ll gain clarity around your core values, strengths, and aspirations—and learn how to intentionally shape the way others perceive your leadership.
About the Presenter
Christa Kirby, VP of Talent Development and Global Practice Director for Management and Leadership
Christa Kirby is VP of Talent Development and Global Practice Director for Management and Leadership at Corporate Education Group (CEG). A licensed psychotherapist, Christa integrates her global experience as a mental health professional with her passion for holistically developing leaders and teams. For the last 25 years, she has been designing and delivering impactful learning experiences to companies, nonprofits, and non-governmental organizations all over the world.
Christa has also played a pivotal role in various national and global initiatives focused on diversity, equity, and inclusion, civil society building, and conflict resolution. Her work has taken her across North America, throughout Western and Northern Europe, as well as to countries including Afghanistan, Bosnia, Croatia, Romania, Estonia, Ethiopia, India, and Singapore.
