Using Strategic Storytelling to Captivate Your Audience

Christa Kirby, MA, LCAT, PMP, CSM, CSPO
VP, Talent Development and Leadership Practice Director
for Corporate Education Group

 Course ID: MDW1427 / Duration: 1 Hour / Credits: 1 PDU

About the Webinar

Storytelling is central to human existence. We tell stories to make sense of our lives, to share information, to connect across time and space. Stories can influence, caution, excite, and inspire. They can also change attitudes and catalyze action.

In this session we’ll explore the use of storytelling in a business environment. Incorporating neuroscience research, real-world examples, and – of course! – stories, we’ll examine how to:


  • Create a "master story" to drive higher retention and recall of your message.
  • Interweave stories and data to create a cohesive and powerful narrative.
  • Leverage dramatic structure to amplify key concepts.
  • Utilize story elements to deepen your connection with your audience.


About the Presenter

Christa Kirby headshot 2019

Christa Kirby, Vice President of Talent Development and Leadership Practice Director at Corporate Education Group (CEG), has more than 15 years of experience in communication, leadership, and consulting for a global audience. She is a highly motivated learning and development professional with a unique confluence of experience in leadership development, consulting, change management, project management, coaching and mentoring, facilitation, and instructional design. Christa has designed, developed, and delivered numerous interactive leadership programs and blended learning solutions for clients worldwide and has worked in 28 countries. Christa’s certifications include Project Management Professional (PMP)®, Certified Scrum Master (CSM), and Certified Scrum Product Owner (CSPO), Prosci Certified Change Practitioner, Certified Everything DiSC Facilitator, and MBTI and EQ-i 2.0 certified.

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